Today marks the first day that advertisers will no longer be allowed to turn up the volume on Television commercials (well almost, but there can be no more than a 2 decebel difference between the preceeding show, and the commercial that follows. It took only fifty years and an act of Congress to make it happen. Congress enacted (unanimously) the "Commercial Advertisement Loudness Mitigation Act," or CALM Act, which forces the FCC to penalize the practice. The FCC heralded this as a victory for consumers and highlighted loud commercials as a consistent consumer complaint since the birth of television itself.
Now we just wonder how long it will take advertisers to bribe every show to end each 15 minute segment with an explosion or screaming.